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SALES & LEAD MANAGEMENT

AI that tells you exactly what needs your attention today.

CreataCRM AI reviews your customers, leads, opportunities, quotes, sales orders, jobs and overdue work, then builds a personalised action briefing so you know where to focus first.

No searching. No guessing. Just the highest-impact actions for today.

Built for Australian businesses using MYOB, Xero and Reckon.

Creata Business Assistant sales briefing with open leads, quotes and attention cards
THE SALES PROCESS

One connected journey from enquiry to payment

CreataCRM connects each stage of the sale so your team does not need to re-enter customer, product or transaction information.

Website Lead

Capture enquiries from website forms and webhooks.

Lead

Qualify interest and assign ownership.

Opportunity

Qualify the deal and track the next action.

Quote

Create, send and obtain customer approval.

Order

Authorise the sale and prepare fulfilment.

Warehouse or Job

Fulfil stock or deliver the work on site.

Invoice

Bill deposits, progress or the full balance.

Accounting

Send through to MYOB, Xero or Reckon.

AUTOMATE YOUR BUSINESS

Install AI-powered workflow templates in minutes

When a prospect submits a website form, CreataCRM can create the lead, assign the right salesperson, schedule the next action and notify your team automatically — no coding required.

CreataCRM automation flow for General Website Enquiry with popular AI-powered workflow templates

Install ready-made flows — or customise every step for your process.

LEADS

Turn every enquiry into a clear next step

Whether a lead comes from your website, a phone call, a referral or a busy trade show, CreataCRM captures the details, assigns the right salesperson and makes sure the follow-up is already organised before the opportunity goes cold.

At a trade show, for example:

A visitor submits their details. CreataCRM creates the company and contact, opens the lead, assigns the salesperson, creates the follow-up task, sends the acknowledgement email and notifies the team automatically.

  • Capture website forms, trade-show leads, referrals and phone enquiries
  • Find or create the company and contact automatically
  • Assign the right salesperson using your business rules
  • Create follow-up tasks, activities and reminders
  • Send personalised acknowledgement emails from templates
  • Track every note, call, meeting, file and stage change
CreataCRM trade show lead automation — capture lead, assign salesperson, create follow-up and send email
OPPORTUNITIES

Turn qualified leads into opportunities that win business

Once a lead becomes a genuine sales opportunity, CreataCRM helps your team stay organised from the first conversation through to the final decision.

Whether you're preparing a proposal, arranging a site visit, negotiating pricing or waiting for customer approval, every email, meeting, note, quote and next action is kept together so nothing gets missed.

With CreataCRM you can:

  • Manage every opportunity from one place
  • Track value, owner and expected close date
  • Record calls, meetings, notes and activities
  • Create quotes, sales orders, jobs and projects
  • Move opportunities through custom sales stages
  • Mark opportunities as Won or Lost with complete history
Know exactly what needs attention next. See the opportunity value, days open, owner and latest activity at a glance, helping your team focus on closing more business.
CreataCRM opportunity board with pipeline stages, value tracking and mobile opportunity entry
QUOTES • ORDERS • JOBS • INVOICES • PAYMENTS

From quote to payment. All in one connected flow.

Creating a quote is only the beginning. CreataCRM keeps your entire sales process connected, helping your team move from customer approval to completed work without re-entering the same information.

When a quote is accepted, you can continue the process by creating a sales order, scheduling the job, generating invoices and recording payments—all from the same sale.

Whether you're selling products, delivering services or managing projects, every document, activity and customer interaction stays together in one place.

Real-world example

A fire protection company receives a request to replace safety equipment in a commercial office. The salesperson prepares and emails a professional quote from CreataCRM. The customer reviews the quote online, approves it and pays the required deposit through the integrated payment gateway.

With just a few clicks, the accepted quote becomes a sales order. The installation job is scheduled, technicians complete the work, the final invoice is generated and the remaining balance is paid. Every stage—from the first quote through to the final payment—is tracked in a single connected workflow.

Everything stays connected

  • Create professional branded quotes
  • Send quotes for online approval
  • Accept deposits and online payments
  • Convert quotes into sales orders
  • Create jobs and projects
  • Generate invoices automatically
  • Record part payments and balances
  • Sync with MYOB, Xero and Reckon
  • Complete timeline of every sale
CreataCRM quote to payment flow — online approval, deposit, order, job and invoice
Quote Approval Order Job Invoice Payment

One connected workflow from your first proposal to getting paid.

QUOTE → ORDER → INVOICE

Deliver every order with confidence.

CreataCRM sales orders take you from quote to authorised order, stock commit and reserve, pick–pack–ship, backorders, and invoice, PO or job creation — without re-keying the sale.

Configure the pipeline for how you sell: turn Quote, Order, Fulfilment, Invoice, Job, Purchase Order and Opportunity on or off per sale type.

Real-world example

A customer orders 22 fire extinguishers. You have 14 in stock and 8 short. The team authorises the order, reserves available stock, picks and ships 14 today, and creates a backorder for the remaining 8. When the new stock arrives, fulfilment continues and the final invoice is generated — all from the same connected sale.

What your team can do

  • Authorise draft orders before fulfilment or invoicing
  • Commit and reserve stock across warehouses
  • Split short lines into backorders automatically
  • Pick, pack and ship with carton and consignment details
  • Invoice in full or by remaining quantity — including part payments
  • Create purchase orders, jobs and builds from the order
  • Track lot and serial numbers through fulfilment
  • Sync sales orders and invoices with MYOB and Reckon

Connected to Warehouse

Reserve stock, create fulfilments, pick, pack and ship using locations, barcodes and lot or serial tracking.

Explore Warehouse
CreataCRM sales order with stock reserve, backorder, pick pack ship and invoice actions
Quote Order Reserve Pick & Ship Invoice

One order. Stock, fulfilment and invoicing stay connected.

SALES TO JOBS

Turn sold work into jobs without starting again

Create jobs directly from opportunities, quotes or sales orders with the customer, delivery details and product lines already connected.

From sale to site, without re-keying

  • Create jobs from quotes or orders
  • Auto-name jobs using customer details
  • Carry product and service lines forward
  • Add AutoBuild component lines
  • Choose which quote or order lines go onto the job
  • Copy shipping address and client PO onto the job
  • Create multiple jobs from one sale when work needs splitting
  • Raise purchase orders for job materials
  • Fulfil from the job — pick, pack and ship products and assemblies
  • Invoice completed work from the job
CreataCRM create job from sales order — customer, lines and delivery details carried across
Quote Order Job Fulfil Invoice

Sold work becomes a job with the details already connected.

PRODUCTS & PRICING

Sell the right products at the right price

Control products, services, bundles, order quantities and customer pricing from one connected catalogue.

Price Lists

Customer-specific pricing and global rules.

Price Books

Filter products, control visibility and email price books to customers.

Bundles

Add groups of products and customise the sale lines when requirements change.

Packaging and Quantities

Set units of measure and minimum, default and maximum ordering quantities.

INVOICES & ACCOUNTING

Complete the sale in the accounting system you already use

Create invoices from quotes, orders or jobs in CreataCRM, then send the transaction to MYOB, Xero or Reckon while retaining the full sales history in CreataCRM.

  • Multiple invoices per sale
  • Cash sales and credit notes
  • Deposits and part payments
  • Remaining balance visibility
  • Invoice status and history
  • Accounting-controlled edit protection
  • Sync customers and contacts when you need them for invoicing
  • Part payments applied to the linked accounting invoice
  • Status updates after send — and when paid, where supported
MYOB Xero Reckon

Works with

  • MYOB — Invoices, quotes, sales orders, stock checks, cash sales
  • Xero — Invoices as the main path, payments, contact sync, invoice history
  • Reckon — Invoices, estimates, sales orders, job sync, sales receipts (Hosted)

Supported features can differ by accounting platform. Your demonstration will show the connectors relevant to your business.

CreataCRM invoice linked to MYOB, Xero or Reckon with payment balance on desktop and mobile
Create Invoice Send to Accounting Payment Balance Updates

CreataCRM runs the sale; MYOB, Xero or Reckon holds the accounting document — invoices, payments and balances stay linked without losing Creata history.

CREATA ASSISTANT

Ask Creata Assistant what needs attention

Use plain English to find sales information, understand what requires follow-up and prepare the next action for review.

Which new leads have not been contacted?
Show opportunities worth more than $20,000.
Which quotes are waiting for follow-up?
Which customers have not ordered recently?
Draft a follow-up email for this quote.
Create follow-up tasks for confirmed overdue customers.

Actions remain reviewable and can require confirmation before execution. Creata Assistant supports your team — it does not run fully autonomous sales.

SALES AUTOMATION

Design the process once. Let CreataCRM keep it moving.

Build no-code workflows that respond to stage changes, statuses, tags, schedules and website events.

WHEN

Opportunity status changes

IF

Status equals Won

THEN

Create onboarding task

THEN

Send confirmation email

THEN

Notify the job team

WHY CREATACRM

Why CreataCRM Sales is different

Configure how you sell

Choose the combination of opportunities, quotes, orders, fulfilment, invoices, jobs and purchase orders that matches your business.

Keep every team connected

Sales, jobs, warehouse, purchasing and accounting work from the same connected customer and transaction information.

AI and automation included

Ask questions, identify follow-ups and automate repeatable sales processes.

Australian support

Work with a local team that understands Australian businesses and accounting platforms.

See how CreataCRM can fit your sales process

Book a personalised demonstration using your typical lead, quote, order and fulfilment workflow.

Book My Free Demo Contact CreataCRM